10 Tips for Optimizing Digital Marketing!

This week I wanted to address Digital Marketing and how it is important for any company nowadays. Since we spend so much of our time on Social Media, companies could and should share their brands online to connect to customers outside of their locality. Connecting with consumers online is a sure-fire thing for businesses today. It is how companies stay relevant. So I think that Digital Marketing is the way to go. So I have come up with a short list of what companies should use and have in their Digital Marketing campaigns.

So I have comprised a list of 10 Tips for Optimizing Digital Marketing within companies:

1. Before running your campaign, look at the terms and conditions for popular search engines like Google, Yahoo and Bing! as they all have slightly different formatting techniques.

2. Use target keywords in your in your headlines. They will capture your targeted audience if you use the keywords effectively.

3. Never go CRAZY with capital letters in your headlines. Capitalize the first letter in major words.

4. Do use correct punctuation in your headlines.  It makes sense for your customers to read something that looks and sounds right!

5. Don’t use abbreviations that people don’t know the meaning of. Use relevant and correct abbreviations to connect with consumers of all ages.

6. Have a business blog! I mean why not? It could attract bloggers to your site through your blog! In my opinion, it’s a winning feature for everyone.

7. Use a simple, clean, easy-to-follow website design, one that is user friendly to people of all ages. Also make your website mobile friendly. (Key in a technology driven society)

8. Enable share buttons on your website connecting to popular Social Media outlets like Facebook, Twitter, Pinterest etc.

9. Since employees also represent your brand in both offline and online situations, companies should implement a policy wherein they are not allowed to share internal information online.

10. The use of #hashtag, companies should look into the origin of it before jumping on the bandwagon!

 

Well that’s all from me today, hope you all have an amazing weekend. Let us know in the comments below some of your tips for companies starting Digital Marketing campaigns.

Until Next Time,

Cody ♡