10 Tips for Optimizing Digital Marketing!

This week I wanted to address Digital Marketing and how it is important for any company nowadays. Since we spend so much of our time on Social Media, companies could and should share their brands online to connect to customers outside of their locality. Connecting with consumers online is a sure-fire thing for businesses today. It is how companies stay relevant. So I think that Digital Marketing is the way to go. So I have come up with a short list of what companies should use and have in their Digital Marketing campaigns.

So I have comprised a list of 10 Tips for Optimizing Digital Marketing within companies:

1. Before running your campaign, look at the terms and conditions for popular search engines like Google, Yahoo and Bing! as they all have slightly different formatting techniques.

2. Use target keywords in your in your headlines. They will capture your targeted audience if you use the keywords effectively.

3. Never go CRAZY with capital letters in your headlines. Capitalize the first letter in major words.

4. Do use correct punctuation in your headlines.  It makes sense for your customers to read something that looks and sounds right!

5. Don’t use abbreviations that people don’t know the meaning of. Use relevant and correct abbreviations to connect with consumers of all ages.

6. Have a business blog! I mean why not? It could attract bloggers to your site through your blog! In my opinion, it’s a winning feature for everyone.

7. Use a simple, clean, easy-to-follow website design, one that is user friendly to people of all ages. Also make your website mobile friendly. (Key in a technology driven society)

8. Enable share buttons on your website connecting to popular Social Media outlets like Facebook, Twitter, Pinterest etc.

9. Since employees also represent your brand in both offline and online situations, companies should implement a policy wherein they are not allowed to share internal information online.

10. The use of #hashtag, companies should look into the origin of it before jumping on the bandwagon!

 

Well that’s all from me today, hope you all have an amazing weekend. Let us know in the comments below some of your tips for companies starting Digital Marketing campaigns.

Until Next Time,

Cody ♡

 

 

Branding on the Internet!

 

Hey Everyone!

Today, I’m going to talk about Branding on the Internet. This topic isn’t anything new to us as most, not if all, companies advertise/market their companies online. Every website you click into has a form of advertising on it, be it for their own or for others.

Social media has facilitated the networking between people. I mean how would any of be able to connect with people who share similar interests if it wasn’t for likes of Twitter or Instagram or even Facebook. It can be, most of the time, a positive environment for people. Celebrities, for example, have fans who connect with one another through forums, ‘Like Pages’ on Facebook and hashtags on Twitter and Instagram. It’s a sort of Revolution.. They say that if Facebook was a country, it would be the fourth biggest in the world, after China and India. That’s scary to think about!

Nowadays most companies have social media accounts in order to constantly update people with whats happening within their company. With the likes of Facebook, you would have to like their page their page to be updated regularly on whats new with person/company. On Twitter and Instagram, you have to follow them to be updated. Some companies have even launched products through social media. Let’s take the Ford Explorer, this car was launched through the company’s Facebook page. It’s funny how things have changed for companies. Before there was press conferences where a product could be launched. Nowadays all one needs to do is post a photo or a status on Facebook, Twitter or Instagram and millions of people will know a product within a few seconds. This just shows how the traditional ways of advertising is dying.

Another example of how traditional ways are dying, is the Volkswagen advert for the 2011 Superbowl. It got more views on YouTube than on the night it aired. That’s the advert where the kid thinks he’s Darth Vader from Star Wars trying to make things move or do something with his mind. This eventually ends with him “revving the car” that his father just came home in. Its a sweet advert about childhood imagination  and how innocent kids are.

How social media is so accessible is through smartphones. I have an iPhone
and I’m constantly connected to my emails, Facebook, Twitter and all the other apps I use. A typical scene you’ll see in a cafe is a group of people at a table all on their phones not uttering a word to one another. Or the new phenomenon, taking a #selfie for either Instagram or Snapchat. This is the portrait of a 21st century group of students.

Viral videos wouldn’t have been created if it wasn’t for social media. The most successful form of advertising for companies is to have a viral video or a photo that is distributed worldwide through social media. The most iconic/strange advert that I’ve seen recently is the Little Baby’s Ice Cream Ad. This ad contains a man covered in ice cream, eating the ice cream from the top of his head and creepily staring at the screen while a man does a voice over of why he eats that particular brand of ice cream. The ad from start to finish is creepy/disturbing but it most be working for the brand considering that this advert has nearly 6M views on YouTube. I’ll link it below so you guys can see it for yourselves.

Another example of good viral ads is the T-Mobile ad in 2010 where they had singers in Heathrow Terminal 5 singing as people were arriving in to meet their loved ones. Its a sweet ad of how bonds between people can’t be broken no matter how far apart they are. It’s quaintly titled “Welcome Back”. I will also link that below for anyone who hasn’t already seen it. 🙂

Anyways guys, I’ll leave it here today! Hope you all have an amazing weekend!

To Be Continued!

Peace Out Gurls! ❤

Here are the links to the videos mentioned above:

Volkswagen Ad 2011: http://www.youtube.com/watch?v=R55e-uHQna0

Little Baby’s Ice Cream: http://www.youtube.com/watch?v=erh2ngRZxs0

T-Mobile’s “Welcome Back”: http://www.youtube.com/watch?v=NB3NPNM4xgo